Insight Marketing Conference
Shining a light on the marketing industry with a redesigned identity for the key annual event hosted by Lancaster Marketing Group.
Going into it’s third year, after back-to-back successful conferences, the Insight Marketing Conference was preparing to continue the success and growth of the event.
With a packed schedule of well-known industry experts and aiming to expand their reach, a redesigned logo and unified identity was necessary to provide personality and recognition that would establish the event as a valued source for current marketing topics and tips.
Combining features from the previous logo with a visual reflection of the event’s (differentiators), we designed a logo that could be identifiable amongst others catering to the same industry. The new logo worked seamlessly with other elements of the identity to create signage, billboards and social media assets.
- Art Direction
- Logo Design
- Identity System